Zynga Posts Higher Revenue Even as Number of Gamers Falls

Zynga is still trying to find the kind of success with mobile apps that it once had on PCs, particularly in games played through Facebook (FB).
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Zynga is still trying to find the kind of success with mobile apps that it once had on PCs, particularly in games played through Facebook (FB). It has been a rough turnaround. In the second quarter, the number of people playing its games daily fell 23% to about 21 million from a year ago, while monthly active users dropped 32%. Still, Zynga did increase revenue by getting those gamers to spend more. Revenue in the quarter rose to $200 million. The company also announced a multiyear agreement with Warner Brothers to license 'Willy Wonka & The Chocolate Factory' for a new slots game in 2016. Zynga shares closed at $2.45, down from its 52 week high of $3.15.