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Why Zeta Global's CEO Doesn't Think 'True AI' Has Been Invented Yet

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David Steinberg, CEO of Zeta Global, sat down with TheStreet to discuss why he thinks that "true" AI hasn't been invented and what it's like to work with John Sculley, who is the company's co-founder and also ex-CEO of both PepsiCo (PEP) - Get PepsiCo Inc. Report and Apple (AAPL) - Get Apple Inc. Report

"Well a lot of it is definition, right, so we all started with automation, then we built machine learning where the algorithm started to get smarter. Now as machine learning has gotten more and more complex because of Moore's Law, Bezos's law and others we're calling it artificial intelligence. So I always joke when we call it artificial intelligence, I say we have to because all our competitors call it that. But I believe to truly create artificial intelligence, you need to create curiosity," explained Steinberg. "And even in an scenario where a machine can beat somebody at Go, or a machine can beat somebody at chess, the machine doesn't wake up that morning and say "I want to learn how to play Go, I think that would be cool. I'm going to Google Go" and it's going to learn the rules and get smarter and smarter. What happens is, the human tells the machine "we're going to learn to play Go together" and then it does that. So when the machine can actually wake up and say "I want to do this" that's when I think we'll really ascend to what I call now true AI."

Watch to see what else Steinberg says about his co-founder and the start-up space in New York City. 

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