This hasn't been Brazil's year. Mired in a deep recession, the country lost its investment grade rating from S&P in the fall, and stocks have fallen this year. Yet one company sees an opportunity in the Brazilian financial markets. ATS Brasil, a joint venture of NYSE Euronext and ATG, is hoping to launch a new Brazilian stock exchange in 2016, to compete against BM&F Bovespa.'We are trying to change the whole status quo of the Brazilian capital markets, said Alan Gandelman, CEO of ATS Brasil. 'And one of the starts we thought would make a lot of sense is to open a competitive exchange in Brazil.' Gandelman said he wants to break the Bovespa's monopoly on the market, and has to sell that idea to investors. 'You have to go and convince people, people that actually matter in the markets community, and show that what has been happening in Brazil could be much better,' he said. Gandelman believes a new exchange can attract more companies to list their shares. 'We have in Brazil today, 360 listed stocks. That places us in the company of countries like Vietnam, Mongolia, and Iran in terms of the number of listed companies,' said Gandelman. 'And we're talking about the sixth, seventh economy in the world.' Gandelman also sees opportunities for increasing retail investment.