World Series of Poker Champ Antes Up and Bets Big on Flowers
David Daneshgar says BloomNation, a company he co-founded, will shake up the floral industry as he applies strategies from the poker table to the balance sheet.
Mother's Day is one of the busiest times of the year for florists. World Series of Poker Champ, David Daneshgar, tells TheStreet's Jill Malandrino, BloomNation.com, a company he co-founded, will shake up the floral industry as he applies strategies from the poker table to the balance sheet. BloomNation eliminates the middleman by allowing customers to order directly with top local floral designers. Daneshgar explains $100 spent in different regions gets very different results in terms of the quality of the arrangement. BloomNation uses various aspects of social media to allow customers to see the product they are actually getting before making the purchase, which is something not available with larger, national brands.
