Wine Sales Bubbling Over Due to Millennials, Low-Lux Brands

Easter may be best known for its association with eggs, but it's also the third biggest wine holiday on the calendar trailing only Thanksgiving and Christmas. Tom Steffanci, president of Deutsch Family Wine & Spirits, said the industry will closely be watching millennial tastes this Easter season, now that the generation accounts for slightly over 40% of all wine consumed in the United States. 'It used to be dominated by baby boomers, they were the largest consumers of wine for a long time,' said Steffanci. 'Millennials have recently passed their consumption, so millennials are now drinking more wine than any other generation.'