Will Promotional Delay Hurt Star Wars Spinoff 'Rogue One' at Box Office?
Disney was forced last year to agree to embargo ads for the company's upcoming blockbuster 'Rogue One: A Star Wars Story'. Will it slow opening weekend traffic?
Marketers at Disney (DIS) - Get Report were forced last year to agree to embargo ads for the company's upcoming big-budget movie, RogueOne: A Star Wars Story, because Viacom's VIAB Paramount Pictures already had registered the Rogue name with the Motion Picture Association of America for Tom Cruise action vehicle Mission: Impossible - Rogue Nation. TheStreet's Ronald Grover explains how this will affect the highly anticipated film at the box office.
