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Why LeBron James Chose Nike Over Reebok

In 2015 Maverick Carter revealed to GQ that James' lifetime Nike endorsement was worth north of $1 billion.

LeBron James revealed in an episode of JP Morgan Chase's (JPM) - Get JPMorgan Chase & Co. (JPM) Report web series "Kneading Dough" that he only chose to sign with Nike (NKE) - Get NIKE, Inc. (NKE) Report after also holding meetings with Adidas (ADDYY) and Reebok.  "Never put all your eggs in one basket," James said. 

Read Full Article: LeBron James Reveals He Was Offered $10 Million to Sign With Reebok, But Still Decided on Nike

This article was written by a staff member of TheStreet.

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