Why LeBron James Chose Nike Over Reebok
In 2015 Maverick Carter revealed to GQ that James' lifetime Nike endorsement was worth north of $1 billion.
LeBron James revealed in an episode of JP Morgan Chase's (JPM) - Get Report web series "Kneading Dough" that he only chose to sign with Nike (NKE) - Get Report after also holding meetings with Adidas (ADDYY) and Reebok. "Never put all your eggs in one basket," James said.
Read Full Article: LeBron James Reveals He Was Offered $10 Million to Sign With Reebok, But Still Decided on Nike
This article was written by a staff member of TheStreet.
