The business mind of Gene Simmons is always turning.
In the latest venture by the legendary Kiss front man, Simmons is offering people 150 unreleased songs, a figurine of himself, a giant faux gold coin and other memorabilia inside a 17'' by 25'' vault. The price: a cool $2,000. But it doesn't end there, oh no.
For $25,000, a fan could buy the vault and also receive a Skype call with Simmons and sit in on a studio session. Have $50,000 laying around? That will get you everything listed above except Simmons will personally deliver you the vault to your home (and of course hang out for a while).
Simmons told TheStreet in an interview that retail is largely broken, hence he wants to go directly to consumers.
When not getting the word out on the vault, Simmons is a founding partner of emerging restaurant brand Rock & Brews, which has more than 20 locations across the country. He is the mastermind behind the gold mine that is Kiss merchandise, which boasts an astounding 5,000-plus branded items.
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