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Why Jim Cramer Won't Buy General Mills Stock

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General Mills  (GIS) --and brands like Cinnamon Toast Crunch--have been in the news recently.

The parent company of Cinnamon Toast Crunch posted earnings on Wednesday, March 24.

Cinnamon Toast Crunch, on the other hand, made headlines when it started trending on Twitter after Jensen Karp took to Twitter to share a photo of his Cinnamon Toast Crunch box with what he alleges are shrimp tails.

And then the story took a turn when Cinnamon Toast Crunch's social tweeted back at Karp with the below tweet. 

Karp has been continuously documenting his experience with the cereal and responded to Cinnamon Toast Crunch.

Now, since we know that younger investors care about a companies approach to things such as environmentalism and diversity, how about social media?

Watch the video above for more.

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