Why Jim Cramer Is Bullish About Estee Lauder

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Jim Cramer feels bullish about Estee Lauder  (EL) - Get Report

"For his second "Executive Decision" segment, Cramer also spoke with Fabrizio Freda, chairman and CEO of Estee Lauder Cos. (EL) - Get Report the cosmetics maker that surged 7.8% Friday to new all-time highs on the heels of strong earnings," TheStreet's Scott Rutt wrote in his Mad Money recap on Friday. "Freda attributed Estee Lauder's success to one thing: quality. He said marketing will get consumers to try your product, but only quality will get them to purchase it again and again. If your products don't perform, he said, they will fail."

He continued, "When asked about their strong sales, Freda explained that with people working from home, they have more time to pamper themselves, which has boosted skincare products around the globe. People also still want to look good in their video meetings, he added."

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