Why 'Intimate' Brands Like Amazon, Apple and Netflix Beat the Market

The more a brand is beloved, the better its stock will perform, says one analyst. That's why Amazon, Netflix, Apple and Disney have been big winners.
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The most "intimate" companies exceeded the revenue and profit of both the S&P 500 and Fortune 500 for the past 10 years, according to brand consultant MBLM's Brand Intimacy 2017 Report, the largest study of brands based on emotions. MBLM managing partner Mario Natarelli discussed how Amazon(AMZN) - Get Report , Netflix(NFLX) - Get Report , Apple(AAPL) - Get Report and Disney(DIS) - Get Report help their investors by expanding their brands.