Why Hasbro Thinks Star Wars Toys Are Still a Big Deal
Hasbro continues to be bullish on Star Wars toys despite a mixed fourth quarter.
Hasbro (HAS) - Get Report has made bank off Star Wars toys over the last few years. But, sales came under pressure during the holiday season as the latest film installment, Star Wars Ep. VIII: The Last Jedi, didn't live up to some fans expectations. The rare sales miss for Hasbro from a bread and butter franchise raised some concerns on Wall Street of movie toy fatigue.
Hasbro CEO Brian Goldner told TheStreet he remains bullish on the franchise.
Editors' Pick: Originally published on February 19, 2018.
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