Why Do Investors Care About Black Friday?
Black Friday is one of the biggest spending days of the year.
And like Cyber Monday and the rest of the holiday season, the day gives investors a chance to check the pulse of the American consumer.
Retailers open their doors early on the fourth Friday of November - or the day after thanksgiving - and people line up in droves outside the stores.
Investors get a check on the following:
- How strong is the consumer?
- How strong is brick-and-mortar?
It's well documented, but e-commerce sales have been increasingly eating into brick-and-mortar stores' market share for consumer spend for almost two decades now.
But on Black Friday, everyone lines up outside physical stores, the brick-and-mortar ones.
To see which companies in particular to follow before and after Black Friday, watch the quick video above (Hint: many of the big retailers are the ones to watch).
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