Wheels Up Takes to The Skies to Raise Cancer Awareness

Showing support for breast cancer can come in many forms, from a pink t-shirt to a lapel pin -- to even a plane.
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Showing support for breast cancer can come in many forms, from a pink t-shirt to a lapel pin -- to even a plane. Wheels Up, a membership-based private aviation company, painted a plane pink last October in an effort to raise funds for the Dubin Breast Center of the Tisch Cancer Institute at Mount Sinai in New York City. They donated a portion of all the new memberships they took in that month and they were inspired to launch a bigger program. "Wheels Up Cares" now raises awareness and funds for all causes that are important to the company and its members. So while they painted their Beechcraft King Air 350i pink for October, it was actually teal in September to support Ovarian Cancer Awareness Month to raise funds for the Janet Burros Memorial Foundation. "We have flying billboards," says CEO Kenny Dichter, "So if we can use them to create awareness, we should." "And every year we are going to add a color for a cause," says Dichter. In addition to their charitable giving, Wheels Up also launched a "Same Day Game Day" program which offers its members the opportunity to purchase seats on flights to and from select top college football games. So you can go cheer on your favorite team and be back for dinner. What could be better?!