The holiday season is officially upon us. 

Black Friday is a half-day at the New York Stock Exchange, and the Exchange will be closing at 1 pm E.T.

Here's what investors need to know as the day wraps up for trading. 

Adobe Analytics Forecasts Strong Thanksgiving Sales

Adobe Analytics reported that there was over $3.7 billion spent online on Thanksgiving day. 

As of 10 am E.T., over $643 million has been spent online on Black Friday.

Don't Let the Dow Get You Down

The Dow opened down on Nov. 23. 

At 12:15 pm E.T., the Dow was down over 120 points as the market geared up to close. 

"Stocks are falling sharply shortly after the opening bell with the Nasdaq falling for the fourth session in five and the Dow Jones Industrial Average declining by triple digits out of the gate," reported TheStreet's Tony Owusu.

The Retail Sector's Getting Hit

Shares of Target (TGT - Get Report) , Kohl's (KSS - Get Report) and TJ Maxx (TJX - Get Report) were all getting hit on Friday morning. 

Kohl's was down over 3% at 12:15 PM E.T. while Target was down over 2% and TJ Maxx was down slightly. 

Foot Locker (FL - Get Report) was holding onto the green slightly and was up 0.06%. 

The retail sector released a lot of earnings reports earlier in the week. Target, Kohl's and TJ Maxx were all hit by Wall Street disappointment. 

Meanwhile, Foot Locker soared after releasing better-than-expected earnings. 

TheStreet's Experts Weigh In

TheStreet talked to various experts to discuss their outlook for the retail sector in the 2018 holiday season. Here's what they believe that investors need to know this holiday season.