Disney (DIS - Get Report) is firing on all cylinders ahead of the Disney+ launch. 

Disney CEO Bob Iger said on a call with investors that the plan is to launch big and scale fast -- including both content and distribution. 

Amazon is one of its partners in the launch, Disney announced this week. Along with a variety of other platforms and televisions, Disney+ will be available on Amazon's Fire TVs. 

Iger also said that feedback from a test tun in the Netherlands was very strong. 

He didn't share specifics of how many Disney+ signups they received through a pre-sale effort, but noted that Disney sold a good number of 3-year packages, which will reduce churn. 

He noted that interest in Disney+ is broad-based across demographic groups and across the various brands that will be included in the subscription, such as National Geographic, Disney Channel, Marvel, Pixar and others. 

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