Walmart+ Takes Aim at Amazon Prime

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Walmart  (WMT) - Get Walmart Inc. Report seems to be going after Amazon  (AMZN) - Get, Inc. Report with its new service, Walmart+.

The retail giant announced its new service on Tuesday.

Walmart+ grants subscribers will enjoy unlimited free delivery (including same-day deliveries on certain items), fuel discounts and no check out lines. Walmart+ subscribers can also enjoy “Scan & Go" where they can use the Walmart app to scan their items and pay using Walmart Pay.

“We are a company committed to meeting our customers’ needs,” said Janey Whiteside, chief customer officer at Walmart. “Customers know they can trust us and depend on us, and we’ve designed this program as the ultimate life hack for them."

"Walmart+ will bring together a comprehensive set of benefits where we see the greatest needs from our customers and where our scale can bring solutions at an unprecedented value,” she added.

The company said that current Walmart subscribers will automatically become Walmart+ members.

“Walmart+ is designed to make it easier – giving customers an option to not have to sacrifice on cost or convenience,” Whiteside said. “We know shopping should fit customers’ needs, not the other way around. We have always been a champion for the right item at the right price, but now it’s more than that. We have the right shopping solutions at the right time, too.”

Walmart+ will launch on September 15 and annual and monthly membership will cost $98 and $12.95, respectively.

Walmart has been in the news lately after it announced that it is partnering with Microsoft  (MSFT) - Get Microsoft Corporation (MSFT) Report in a bid to buy TikTok.

“We believe a potential relationship with TikTok US in partnership with Microsoft could add this key functionality and provide Walmart with an important way for us to reach and serve omnichannel customers as well as grow our third-party marketplace and advertising businesses," Walmart said, in a statement.

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