So, I'm sure that you've heard about the new app -- Quibi.
What exactly is it?
Well, Jeffrey Katzenberg founded Quibi on August 2018 to target media toward a younger demographic. Quibi's content is made specifically to be streamed only on mobile devices. Instead of typical half-hour TV episodes or two-hour films, content on Quibi will be delivered in episode chapters of 10 minutes or less. In 2018, the company raised US$1 billion in funding from 11 investors and major Hollywood studios.
The tech that runs all of this has been in dispute over the past year. Lawsuits have been filed between Quibi from interactive video developer Eko concerning ownership of proprietary technology.
In March 2020, Quibi announced a partnership with Canadian telecommunications company BCE to produce Canadian news and sports content for the service. The service launched on April 6, 2020.
The company plans to spend $1.1 billion on commissioning original content in its first year. Some notable content on Quibi is Chrissy's Court, Spielberg's After Dark, Kill the Efrons, and Fierce Queens, and Thanks A Million.
The app is now available for pre-order. The streaming service is currently offering a 90-day free trial to those who sign-up at Quibi.com before April 30. Regular monthly pricing is set at $4.99 (with ads) and $7.99 (no ads).
Watch the video above for more.