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What Exactly Is Parler?

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Update: On Jan. 21, Judge Barbara Rothstein denied Parler's request to block Amazon from removing the social media site from its Amazon Web Services hosting platform. 

Parler went offline on Jan. 11, 2021 after Amazon  (AMZN) - Get, Inc. Report, Apple  (AAPL) - Get Apple Inc. Report and Alphabet  (GOOGL) - Get Alphabet Inc. Class A Report removed the site from their respective platforms. 

The tech giants stressed that the social media site failed to meet their platform guidelines.

In a letter addressed to Parler's Policy Chief Amy Peikoff, as reported by Buzzfeed News, Amazon said, "Because Parler cannot comply with our terms of service and poses a very real risk to public safety, we plan to suspend Parler’s account effective Sunday, January 10th, at 11:59PM PST."

"We will ensure that all of your data is preserved for you to migrate to your own servers, and will work with you as best as we can to help your migration," it added. 

Parler gained prominence in a short span of time. Co-founded in 2018 by John Matze, Jared Thomson and Rebekah Mercer, the company markets itself as a platform for “free speech.” 

"John and I started Parler to provide a neutral platform for free speech, as our founders intended, and also to create a social media environment that would protect data privacy," co-founder Rebekah Mercer, said in a statement, in November.

"The ever increasing tyranny and hubris of our tech overlords demands that someone lead the fight against data mining, and for the protection of free speech online. That someone is Parler, a beacon to all who value their liberty, free speech, and personal privacy," she added.

However, the platform has been criticized for giving voice to far-right extremists. 

The company's popularity reached its peak when social media giants like Facebook  (FB) - Get Meta Platforms Inc. Class A Report and Twitter  (TWTR) - Get Twitter, Inc. Report and Snapchat  (SNAP) - Get Snap, Inc. Class A Report banned President Donald Trump. Parler also became the top-downloaded app on the App Store before being booted by the tech giants.

Parler's CEO John Matze called the big tech’s move as “an attempt to completely remove free speech off the internet.”

It’s worth noting that President Trump was not on Parler even though he had a massive following. Some of the popular names on the platform included Trump’s son Eric Trump, Fox News host Sean Hannity and Senator Ted Cruz.

Watch the video above to know more.

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