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What Is Business Confidence?

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What is business confidence?

First of all, it's exactly what it sounds like.

It's the amount of confidence companies have in demand for good and services in the future.

But we're going to break down for you the particulars and why business confidence is so important. 

Don't worry - you didn't need to have passed economics 300 in college to get this. You'll get this perfectly in one minute. 

There are three major components to economic output: businesses, consumers and the government. 

Of course, that makes business an incredibly important component. 

If companies are not confident in the future, they'll probably think that, at some point soon, demand for what they're selling will fall. So what would a company do to protect its profits in that case?

To see the answer and all the rest watch the quick video above.

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