What Is Blackout Day?

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Tuesday, July 7 is Blackout Day, a day highlighting the spending power of Black Americans, who account for $1.3 trillion of annual buying power.

"If we could do it for one day, it would shut the whole system down. Not one black person spent a dollar, I guarantee we'll get change," said activist Calvin Martyr, who originated the idea for Blackout Day in a YouTube video in May.

Black Americans and allies are encouraged to not spend at all, or to spend at only Black-owned businesses. According to Google Trends, the search terms “black-owned restaurants” and “black-owned businesses” both surged in June.

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To encourage consumers to support Black businesses, Uber Eats  (UBER) - Get Report is waiving delivery fees on orders from black-owned restaurants.

The Black Lives Matter movement, which was founded in 2013, has gained attention in the recent months after the killing of George Floyd at the hands of police officers in late May and the weeks of protests that followed. The country has been facing a national reckoning with issues of systemic racism and inequality.

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