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What Are The World's Most Valuable Brands?

How much is a brand worth? Apparently, a lot.

Once again, Apple (AAPL) - Get Apple Inc. (AAPL) Report has earned the title of the world's most valuable brand. In fact, it's the fifth consecutive year in a row the tech giant has absconded with the lofty title.

The iPhone maker's brand value climbed 3% to roughly $184 billion since last year, according to brand consultancy firm Interbrand, a unit of Omnicom Group  (OMC) - Get Omnicom Group Inc Report

"More than half of the brands at the top of the Best Global Brands 2017 list are in the technology sector -- Apple, Google, Microsoft, Samsung, and Facebook. Each one of these brands either moved up on the list or stayed in the same place, which is a testament to their continued momentum," Interbrand wrote in its report. "Yet all of these businesses do much more than just create cool new technology. They have mastered creating experiences through technology that reinforce the value of the brand itself."

Here were some of this year's other winners: 

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5. Amazon (AMZN) - Get Amazon.com, Inc. Report

4. Coca-Cola (KO) - Get Coca-Cola Company Report

3. Microsoft (MSFT) - Get Microsoft Corporation (MSFT) Report

2. Google (GOOGL) - Get Alphabet Inc. Class A Report

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