Influencers seem to have all the fun. Jetting around the globe and being paid by brands to simply be themselves on camera, inspiring their thousands if not millions of followers to do the same. So, how does one become an influencer?
We asked the opinions of Jez Frampton, Global Chief Executive Officer of Interbrand, Madhu Nutakki, Chief Digital Officer of Nissan and David Roman, SVP & CMO of Lenovo at Interbrand's Best Global Brands Summit just that. They also gave us their thoughts on if the influencer market is saturated, and the future of social sponsorships for brands now that government regulations have come into play.
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