Wendy's Is Withstanding Fresh Beef Attack From Rival McDonald's

Wendy's has been selling fresh beef since day one. So far, the chain is seeing no impact from McDonald's new marketing tied to its fresh beef roll-out.
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Wendy's (WEN) - Get Report is withstanding a fresh beef attack from larger rival McDonald's (MCD) - Get Report , CEO Todd Penegor tells TheStreet. 

McDonald's recently began national marketing of its new fresh beef hamburgers. 

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