How Walmart, Target And Other Retailers Are Approaching Black Friday

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Lately, more people are preferring online to buy things than going to physical locations and the ongoing pandemic has forced brick and mortar stores to adhere to social distancing rules, which have limited the number of shoppers. 

As Black Friday - one of the busiest shopping days of the year - is approaching, major retailers are coming up with new ideas to capitalize on it.

The nations' largest retailer, Walmart  (WMT) - Get Report, is actually spreading out its one-day Black Friday sales event over three separate sales event next month. Referred as "Black Friday Deals for Days," the company's first event will begin online on November 4 with new deals in stores on November 7.

“We’ve been very thoughtful as we planned this year’s event. By spreading deals out across multiple days and making our hottest deals available online, we expect the Black Friday experience in our stores will be safer and more manageable for both our customers and our associates,” Scott McCall, executive vice president and chief merchandising officer for Walmart U.S., said in a statement.

“Customers trust Walmart to deliver an amazing Black Friday year after year. Although this year’s event looks different, our commitment to what our customers depend on us for – the absolute best prices of the season on hot gifts from top brands – hasn’t changed,” he added.

Another major retailer Target  (TGT) - Get Report has already upped its game targeting the Black Friday.

On September 29, the Minneapolis-based retailer announced that it will offer Black Friday deals throughout the entire month of November.

"The retailer also will offer weeklong discounts and digital deals every day, beginning November 1," Target's statement read. 

Another big retailer Macy’s  (M) - Get Report has also announced Black Friday Specials from Nov. 24-28, but the company hasn’t revealed more details.

This year's Black Friday falls on Nov. 27.

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