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How Walmart, Major Retailers Use TikTok

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Walmart  (WMT) - Get Walmart Inc. Report is hosting an hour-long livestream on popular social media app TikTok on Friday. This will be TikTok’s first shoppable livestream in the U.S.

During the livestream, 10 prominent TikTok creators including Michael Le, will host a shoppable variety show: Holiday Shop-Along Spectacular.

"During a Walmart livestream, the TikTok community can shop for Walmart fashion items featured in content from some of the app’s most popular creators without ever having to leave the platform," Walmart's chief marketing officer William White said in a statement. "We’ve shortened the distance from inspiration to purchase by making it shoppable. The TikTok community will be able to tap on a product when they see a Walmart fashion item they like during the event."  

"This makes it easy to add the item to their cart and check out, all while doing what they love – enjoying fun content from their favorite creators," he added.

TikTok has been one of the most popular apps in the world right now, with more than 800 million active users worldwide. It also became the most dowloaded app in 2020, which is why many companies have started partnering with the platform in order to grow their businesses.

In October, ecommerce platform Shopify  (SHOP ) - Get Shopify, Inc. Class A Reportpartnered with the platform to help its merchants. In April, Levi’s  (LEVI) - Get Levi Strauss & Co. Class A Report partnered with TikTok to find new ways to grow its digital business.

It's worth mentioning that TikTok has been one of the most talked about social media platforms this year. 

In June it made headlines when India banned TikTok citing 'national security concerns.' In August, Kevin Mayer resigned from his position after spending only four months as TikTok's CEO. 

His resignation came three days after Trump administration issued executive orders that would ban TikTok if not sold in 45 days to a U.S. company. TikTok is owned by a Chinese company ByteDance.

This month, a federal judge blocked President Trump's attempt to ban TikTok in the U.S.

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