Walmart Looks to Take on Amazon With Rollback of Shipping Fees

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Walmart (WMT) - Get Report is rolling back its shipping fees.

The retail giant on Wednesday said it will provide free shipping for orders of any size for customers who pay a $98-a-year membership fee, its latest move to take on rival Amazon.com (AMZN) - Get Report and its popular Amazon Prime program.

Walmart said it was doing away with a previous requirement that orders amount to at least $35 to qualify for free shipping. Walmart+ members will receive free next-day and two-day shipping on non-perishable items, no matter the tally, according to Walmart.

The offer comes two months after the Bentonville, Arkansas chain launched Walmart+, its own bid to compete with Amazon's Prime membership program, which costs $12.99 a month and has more than 150 million members.

The move builds on Walmart’s pledge to continue adding benefits to its membership program, which also includes unlimited free grocery deliveries and fuel discounts. However, delivery directly from Walmart's brick-and-mortar stores on basic items like fresh groceries will still carry a $35 minimum and can come as soon as the same day.

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