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Vita Coco CEO on How TikTok Has Changed Advertising Approaches

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2:12

Vita Coco CEO Mike Kirban discussed how influencers and platforms such as Instagram and TikTok.

He explained how his company is changing its advertising strategy to reach customers, and also tell Vita Coco's story. 

Watch the video above and catch the full interview, where he discusses the company's IPO, partnerships and more here.

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