Victoria's Secret and Nike Rank as the Top Millennial Brands
Millennial's seem to prefer brands that have a strong online presence.
L Brands (LB) - Get ReportVictoria's Secret and Nike (NKE) - Get Report have ranked as the top brands for millennials, according to Conde Nast and Goldman Sachs (GS) - Get Report . Key factors to the brands' success include having strong online presences.
"These next generation consumers were born with their phones in their hands, they're addicted to technology and expect a level of efficiency and immediacy in everything they do," Conde Nast chief marketing officer Pamela Drucker Mann.
Read More:Victoria's Secret, Nike Rank Highest Among Millennial Consumers
This article was written by a staff member of TheStreet.
