Viacom Names Kern Schireson to Chief Data Officer Position
The move gives Schireson responsibility for expanding Viacom's data capabilities.
Viacom (VIAB) - Get Reporthas named former VP of Data Strategy and Consumer Intelligence Kern Schireson as executive VP and Chief Data Officer, a recently created position. The move gives Schireson responsibility for expanding Viacom's data capabilities including TV, theatrical, events, consumer products, and digital units.
This article was written by a staff member of TheStreet.
