ValueClick No More, Conversant Pushing "Personalization"

ValueClick is rebranding itself as Conversant in order to stress its focus on personalized digital marketing, says the company's CEO John Giuliani. Now that the company has sold off a number of sites like Investopedia, Conversant has become a pure-play on its personalization platform that helps brands connect with people as individuals on a broader scale. Giuliani says social, mobile and video remain hot along with high-end display advertising. The future, according to Giuliani, is weaving all those components together in a personalized package.

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