Gone are the good old days, when you would put extra-effort to make your resume appealing while applying for jobs. It doesn't mean you should stop doing that. But have you ever thought of polishing your social media profile so that it looks attractive to employers?
Well, if you haven't then, you should be mindful about your online presence. Social media like Facebook (FB) , Twitter (TWTR) , Instagram, LinkedIn, Snapchat (SNAP) , TikTok are places where people check out how you are doing. You might be surprised to know that many employers are actually vetting your social media during the hiring process.
That means you don't want to post something on your social feed and regret later, right? And if you are a current employee, you should be careful when posting a joke because that's going to hurt you real bad.
One of the most talked examples of a bad tweet is from Justine Sacco. In 2013, Sacco, who then was a PR Executive at IAC, tweeted a joke involving the AIDS epidemic while on a trip to South Africa. And the joke cost her job.
There are numerous stories like Sacco's, But we are not here to talk about those. We want to help you understand how important it is to make your social profile appealing, especially during these turbulent times.
Career Expert Emily Miethner says that if you're looking for internship or full time job, you need to make that clear across your social media profiles.
"I also encourage people to think about their top two or three skills or keywords that are very important to them and make sure that those keywords are in all of your bios, very high up in your LinkedIn headline, Instagram bio, so that no matter where somebody is finding you online over social media, they're seeing these same words and understanding the things, the skills and values that you bring to the table," Miethner said, "and also what you're interested in there."
Job hunting doesn't look like an easy task these days as over 56 millions have filed for unemployment since the coronavirus pandemic hit the U.S. in March.
So how do we deal with this uncertainty?
"Well, there are limited opportunities right now, and it is very competitive in the job market because of COVID-19, but I do strongly believe that it's still really important in your search and your career journey to be specific about what you're looking for, because it's very competitive, right?" Meithner asked.
"And it's going to be easier for people to help you if you're clear with what you're looking for next. And so the more you can put that out there on your social media channels, the easier it will be for people to remember you and think of you when they see opportunities that fit what you say you're looking for," she added.
Watch the video above to learn more.
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