Apple (AAPL - Get Report) , one of the companies that has shown itself most sensitive to the ongoing China trade war, has steadily slid since President Trump tweeting spree on tariffs.

Real Money reporter Kevin Curran explains to Action Alerts Plus' Senior Analyst Jeff Marks how tariffs are impacting Apple consumers.

"I mean this is kind of a catch 22 for Apple because they can either eat the cost of the tariffs and I hypothetically get their earnings crunched on or they can pass it on to consumers where people have been worried about their iPhone prices being too high and potentially softening demand there."

"So I think it's kind of a tough situation for Apple, where there's really no good solution. And we saw that happen towards the end of last year where they said that China was responsible for 100% of their pre-forecast, so I think that it has room to gap down and also looking at the charts on Real Money, which we have, there is some room for it to fall still today, which is a a little bit of a bad signal for people that have been holding it amidst its run," Curran added.

Apple is Real Money's Stock of the Day.

Related. Apple Continues to Take a Dive as Trade Tensions Intensify

Watch Jim Cramer's Daily NYSE Show and Replays Below