Undercover Ambush at McDonald's Reveals 3 Glaring Problems
McDonald's is struggling mightily despite what long lines in its stores and flashy TV ads might indicate. Belus Capital Advisors' Brian Sozzi uncovers three issues plaguing McDonald's stores during a recent undercover visit. Sozzi finds an overwhelming menu, long lines, and a lack of social buzz distu0rbing, and possibly key reasons why McDonald's has been reporting poor comparable store sales. To top it off, during the visit, the restaurant got Sozzi's order wrong.
At the time of publication, Sozzi was long XXX, although positions may change at any time.
At the time of publication, Sozzi held no position in the stocks mentioned.
Brian Sozzi is the CEO and Chief Equities Strategist of
. He is responsible for developing and managing an equities portfolio of mid- and large-cap positions, in addition to leading the firm's digital content initiatives. He is also a personal finance columnist for
Men's Health
magazine.
