Under Armour's $140 Sneakers Inpsired by 'The Rock'

Project Rock Delta is a sneaker inspired by Dwayne 'The Rock' Johnson's 'grueling' training sessions.
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Project Rock Delta is a sneaker inspired by Dwayne "The Rock" Johnson's "grueling" training sessions. The sneakers have special cushioning to absorb intense impact and offer extended ankle support. Under Armour(UAA) - Get Report could use some of "The Rock's" social media magic to move some merchandise. Johnson posts to 82 million Instagram followers and 11 million Twitter(TWTR) - Get Report followers.

Under Armour signed him to an endorsement deal in January 2016.

Read More: Under Armour Just Released These $140 Sneakers That Are the First Ever Ones Designed by 'The Rock'

This article was written by a staff member of TheStreet.