Uber's Next Financing Round Could Make It Larger Than Hertz, Avis

Uber is gearing up for another round of funding in a move that could value the company higher than even publicly-traded Hertz and Avis Budget, two widely-known veteran car services. Fidelity Investments is reportedly in the running to lead the on-demand car service's next round of funding which could push valuation as high as $17 billion, Bloomberg reported Tuesday. The service, currently available in 115 cities, has been a magnet for investors wanting to get in on the ground floor. Just over a week ago, the start-up was looking to raise around $500 million, putting its value at $12 billion.

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