TubeMogul CEO: Automated Buying of TV Ads Coming Soon, Video Growing

Programmatic advertising will grow exponentially because it automates the buying and selling of ads on any screen including TV using real-time-bidding, said Brett Wilson, CEO of TubeMogul.
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Programmatic advertising will grow exponentially because it automates the buying and selling of ads on any screen including TV using real-time-bidding, said Brett Wilson, CEO of TubeMogul. Wilson added that TV ad dollars are moving online with a little over $8 billion spent on online video ads last year globally, compared to $197 billion on TV. Wilson said TubeMogul's platform allows brands to better control how their ad dollars get spent, but it will not entirely eliminate the need for ad agencies. Finally, he said the company will continue to invest for growth, especially internationally, despite its surprise Q2 profit.