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Trevor Lawrence, Cryptocurrency and the NFL Draft - Sport of Money

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Cryptocurrencies got another celebrity endorsement after projected NFL first round draft pick Trevor Lawrence signed an endorsement deal with crypto trading app Blockfolio. 

Lawrence's compensation will be paid entirely in a basket of cryptocurrencies including bitcoin, ether and others.

Ether hit an all-time high Thursday, reaching $2,800 after the European Investment Bank announced Wednesday that it had issued its first ever digital bond on the Ethereum blockchain, meaning Trevor Lawrence's  deal is probably worth more now than its was when he signed it last week. 

Blockfolio is using athlete endorsements to build its brand much in the same way Nike  (NKE) - Get Nike Inc. Reporthas used its athlete endorsements to build billion dollar brands

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