Toyota Wants to Add Sizzle, Make Cars That Are Fun to Drive
Toyota's Senior Vice President for Automotive Operations Bob Carter says the Japanese automaker wants to inject a little emotion into its new designs and make cars that 'are fun to drive' and have 'a little more sizzle.'
Toyota's Senior Vice President for Automotive Operations Bob Carter says the Japanese automaker, which has long been known for safety, reliability and value, wants to inject a little emotion into its new designs and make cars that 'are fun to drive' and have 'a little more sizzle.' Carter says the FT-1 sports concept car it unveiled at the 2014 Detroit Auto Show is 'our vision of what a tough sports car should look like in the future.' Separately, Carter says the weaker Yen will only have a small impact on margins since 70% of Toyota's cars for the U.S. market are produced in North America. TheStreet's Ruben Ramirez reports from Detroit.









