Toyota Drifts Back Towards Racing Enthusiasts With Its New 86 Project

After 13 years Toyota pulled the plug on Scion last August.
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After 13 years Toyota (TM) - Get Report pulled the plug on Scion last August. In its place the automaker has rechristened the FR-S as Toyota 86. When Akio Toyoda took over as CEO in 2009, he promised to break with the company's penchant for producing high-quality cars that were often unexciting.

The new model will be Powered by a 200-horsepower, two-liter Subaru "boxer" engine. It also features 17-inch wheels, specially tuned suspension and handling, as well as racing touches such as a G-force meter and a lap clock.

With Volkswagen (VLKAY) in diesel-fumed disgrace, Toyota is indisputably the No. 1 automaker globally. The company owns 16.5% of Fuji Heavy (FUJHY) - Get Report , the maker of Subaru. The relationship makes it easier and more economic for Toyota to take up projects like 86, which add sportiness to the automaker's image while resulting in limited sales.

This article was written by a staff member of TheStreet.