Tough Mudder Takes on New Markets With Some Extreme Partnerships
This year Tough Mudder is introducing a whole new range of obstacles designed by the British Special Forces.
It's an extreme challenge that's going global. Tough Mudder's assault courses push participants to the limit. But in order to tackle the military-style obstacles, you have to work as a team. This year Tough Mudder is introducing a whole new range of obstacles designed by the British Special Forces. Participants must navigate fire, tear gas and cliffs as well as plenty of mud. Tough Mudder is expanding to new countries with a range of high profile deals, including a partnership with AB InBev and UK's Virgin Active gyms. There are now even Tough Mudder events for kids too. Amelia Martyn-Hemphill sat down with Tough Mudder Founder and CEO Will Dean.
