Are you ready for cannabis-infused soda?
Don't worry, dreams can come true.
The legalization of cannabis in Canada has opened up a multi-billion dollar industry. At Jim Cramer's teach-in Saturday, Oct. 13, a panel went into a deep-dive into the various companies within the industry.
Tinley Beverage Co. is a beverage company that infuses drinks with cannabis. The drinks are based off of popular alcoholic beverages, but they don't contain any alcohol. So, for example, there's a margarita flavored beverage.
Jeff Maser, CEO of Tinley, was on the panel that dove deep into the cannabis industry and how the industry is changing with the legalization of cannabis in Canada. Maser also talked with Action Alerts Plus analyst Zev Fima.
When discussing what's important for any beverage brand, Maser said, "..when it comes to beverages, brand really is key. It's what consumers look for. When they build the trust in that brand, that's ultimately what wins the day for beverages."
Jim Cramer also had a heavy focus on cannabis-infused beverages. In a fireside chat Cramer talked with Constellation Brands (STZ) COO, Bill Newlands, and Canopy Growth (CGC) CEO, Bruce Linton, talked about the future of cannabis-infused drinks.
Cramer asked about the multi-billion dollar deal to produce cannabis-infused beverages.
The $4 billion dollar investment that Constellation has made into Canopy allows for the two to produce beverages that are cannabis-infused, but--similar to Tinley--will not include alcohol.
The reason? Newlands said that the combination of marijuana and alcohol could potentially be dangerous.
This interview was sponsored by The Tinley Beverage Company.