Times Square Ball Will Ring in the New Year in a Smarter Fashion

New York City will ring in the New Year using smart technology for the first time ever thanks to advancements in LED technology.

Author:: Brittany Umar
Publish date:: Dec 31, 2013 1:29 PM EST

The dropping of the Times Square ball in New York City may be a time-honored tradition, but this year, it will ring in the New Year using smart technology for the first time ever. This New Year's Eve, the numerals on the ball will be illuminated in colors that can be changed and controlled digitally. The ball also benefits from an 88% reduction in energy use thanks to advancements in LED technology. Philips Lighting North America CEO Bruno Biasiotta explains how consumers will be able to use the same technology in their homes and businesses.

Brittany joined TheStreet.com TV in November 2006 after completing a degree in Journalism and Media Studies at Rutgers College. Previously, Brittany interned at the local ABC affiliate in New York City WABC-TV 7 where she helped research and produce On Your Side, a popular consumer advocacy segment.