This Is How You Can Drive Top Cadillac Cars Without Ever Owning One
The Netflix model has made its way to the auto sector.
The Netflix (NFLX) - Get Report model has made its way to the auto sector.
For $1,500 a month, customers can gain access to top Cadillac luxury vehicles without ever owning them.
The program is called BOOK by Cadillac, a division ofGeneral Motors (GM) - Get Report .
TheStreet's Scott Gamm speaks with Uwe Ellinghaus, Cadillac's chief marketing officer.
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