The U.S. Virgin Islands Has a Big Idea to Grab European Tourists
U.S. Virgin Islands Governor John P. de Jongh says the insular area is looking to boost advertising in Italy, Germany, Finland, Sweden, Norway and Denmark -- main hubs in Europe -- in order to attract more European tourists.
U.S. Virgin Islands Governor John P. de Jongh says they're pushing to bring more European tourists. de Jongh tells TheStreet's Joe Deaux that travel from the U.S. Northeast is the U.S. Virgin Islands' largest tourism revenue. The insular area is looking to boost advertising in Italy, Germany, Finland, Sweden, Norway and Denmark -- main hubs in Europe -- in order to attract more European tourists because Europeans typically vacation there longer than Americans.
