The Secret is OUT, Vibrator and Sex Toy Sales are Humming
Here's a rundown of must-know sex toy industry statistics and a sneak peak of Trojan's new multi-thrill device.
Vibrator sales for women AND men are humming. Church & Dwight, the shepherds of the Trojan brand, remarked in its most recent earnings call that it was bringing vibrator evolution to the marketplace shortly. And hey, why not? The sex toy industry is projected to be generating $52 billion in annual sales by 2020, almost four times current industry sales. From 2008 to 2013, sex toy industry sales rose an impressive 12.5%, clearly evidence the category is in demand despite trying economic times for households. CEO of Belus Capital Advisors runs through all of the must-know industry statistics, and sheds light on the new products from industry-leader Trojan, such as its premium multi-thrill device.
