The Jordan Brand Is Back Top Stories, Sports and Business News — Sept. 25

Author:
Publish date:
Video Duration:
1:09

These are the stories shaping sports and business for Friday, Sept. 25, 2020.

The Day of Dunk de la Mort

There is plenty to talk about in the sports world, the Lakers took a 3-1 lead over the Nuggets, the Miami Heat will attempt to close out the Boston Celtics tonight, college football is back in full force and of course, it is NFL season, but I’d like to take some time on this day to recognize a very special anniversary. It was 20 years ago today that Vince Carter put down le dunk de la mort jumping over 7’2 Frederic Weis in the Olympics. In [Sports Illustrated's Robin Lundberg's] mind, it is without a doubt the greatest in-game dunk of all time and one of the best moments of my life. So in honor of Vince retiring, AFTER 22 SEASONS, I thought it was appropriate to recognize his greatest feat. A leap that will live forever despite being labeled the dunk of death.

Coronavirus Update

According to Johns Hopkins, There are over 32.3 million cases of the virus worldwide, with over 984,000 deaths.

The U.S. has surpassed 6.9 million cases with 203,000 deaths.

Per the COVID-19 Tracking Project, there were 43,772 new cases reported Thursday, which is higher than the 38,567 cases reported the day earlier. 940,415 new tests were reported. And 921 deaths were reported yesterday, which is lower than the 1,138 deaths reported the day prior.

Novovax has kicked off the final phase of its developing coronavirus vaccine trials in the United Kingdom.

Novavax said the trial will enroll around 10,0000 volunteers between the ages of 18 and 84 -- with least a quarter of them over the age of 65 -- over the next four to six week in order to test the effectiveness and immunogenicity of its NVX-CoV2373 coronavirus vaccine candidate.

Novavax also said it was scaling-up its production capacity, with the aim of producing around 2 billion doses each year should the current vaccine candidate meet regulatory approval.

What’s Going On With the Jordan Brand?

Jordan brand is back with the new Jordan 35 sneaker, which takes inspiration from the brand’s iconic Jordan 5 while mixing in some new technology meant to add foot support while reducing the weight of the shoe.

This week wasn’t the first time the public got to see the shoe. Jordan Brand, which is a division of Nike, has had some of its athletes like Jayson Tatum and Kemba Walker of the Boston Celtics, wear the sneaker during this year’s NBA playoffs. WNBA

The shoe was designed by Tate Kuerbis who was also the designer behind the Jordan 18’s, the last pair of kicks the brand’s namesake, Michael Jordan, ever wore on the court in an official NBA game.

After a hiatus, Kuerbis returned to design the last five Jordan shoes for Nike.

The most prominent feature of the shoe is a midsole bubble that Nike has dubbed Eclipse Plate technology that makes the shoe lightweight while providing explosive bounce.

Jordan Brand is one of the many keys to Nike’s success.

Jordan Brand generated $3.1 billion in sales for the shoe and apparel company in 2019. Meanwhile Michael Jordan, his airness himself, earned $130 million last year alone from his stake in Jordan brand and has earned $1.3 billion from his Nike shoe deal since he signed it in 1984, according to Forbes.

The first colorway for the shoe goes on sale in China on September 27 before debuting globally three weeks later on October 17. And there will be subsequent releases shortly following that. While Jordan has not released a price point for the sneakers, you can expect to pay over $160 for a new pair of J’s.

TheStreet's Tony Owusu and Sports Illustrated's Robin Lundberg contributed to this report.

You can follow Katherine Ross on Twitter at @byKatherineRoss.

Read more from Katherine Ross here.

Latest Videos From TheStreet and Jim Cramer:

Related Videos