The Force Is With Nissan: The Rogue SUV Could Be the Top Seller This Month, With Help From Star Wars - TheStreet

The Force Is With Nissan: The Rogue SUV Could Be the Top Seller This Month, With Help From Star Wars

Nissan's Rogue could be the number one selling model this month, helped by the popularity of a Star Wars ad campaign.
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The Empire strikes back in the new movie "Rogue One: A Star Wars Story" and Nissan is going along for the ride. The automaker launches a new Star Wars-themed promotional campaign on Monday for its 2017 Rogue compact SUV. The TV ad features a driver speeding by various Star Wars characters. Jeremy Tucker, who heads up marketing efforts for Nissan, explained the campaign was a natural fit. Nissan is experiencing strong sales as of late, with a gain in September even as some had forecast a decline. Rogue sales set records last month, and Tucker says the company expects Rogue will be Nissan's number one selling model this month.