In this surprise move, Branson will beat billionaire and Blue Origin owner Jeff Bezos to space who is scheduled to be on a July 20th flight.
Branson tweeted, "It’s one thing to have a dream of making space more accessible to all; it’s another for an incredible team to collectively turn that dream into reality".
The Space Race between the two has been a tight one and both are focused on space tourism as the model for their respective companies.
Space X founder Elon Musk has turned his attention to reusable rockets that have been used for deploying satellites and supplying the International Space Station.
Recent private-sector space exploration, commercialization, and technology development seem to be accelerating at warp speed.