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It's Real and It's Here: Tesla Rolls Out 'Teslaquila'

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It was an April Fool's Day prank at one point.

Tesla has officially rolled out 'Teslaquila,' its own trademarked and branded tequila that comes in a lightning bolt-shape bottle - and it's already sold out.

Chief Executive Elon Musk tweeted about 'Teslaquila' on April Fool's Day in 2018, when he posted a photo of himself passed out against a Tesla Model 3 “surrounded by “Teslaquila” bottles. In the photo, Musk is holding a cardboard sign that reads “bankwupt.”

Fast forward to 2020 and 'Teslaquila' is an official product for sale on Tesla's  (TSLA) - Get Tesla Inc Report website, replete with a lightning bolt-shaped bottle filled with gold-tinged liquor resting on a metal, Tesla-branded stand. 

The bottle, marked “Tequila Añejo,” says the liquor is 40% alcohol by volume -- 80 proof -- 100% agave, and made in Mexico.

Deliveries of the $250-a-pop elixir are expected to begin in late 2020, according to the website. 'Teslaquila' is produced by Nosotros Tequila and fulfilled by Speakeasy Co.

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